I'm Nora Halvorsen, and I ran delivery inside three agencies before starting this site: a ten-person design studio, a mid-size independent, and one network shop big enough to have its own procurement department. I have written the change orders, sat in the uncomfortable margin reviews, and watched good work lose to a better deck. What I care about here is the gap between what an agency sells and what it delivers, which almost always shows up first in how they scope and price. I edit every review on this site and decide how we choose agencies.
Areas of expertise
- Agency operations
- Scoping and SOWs
- Retainer pricing
- Procurement